Project involves creating foundry pipelines, hydration, data quality and population of enhanced customer attributes.
This data will be provided to small and medium companies to leverage for their customer 360 and targeted marketing
Detailed Description:
NavoInfo developed product/service to integrate customer data from many sources and involves continuous enhancements to integrate and hydrate customer related data from more than hundred sources. Development also involves improvement of data quality and population of enhanced customer attributes. Some of the sources include – Public data and records available from states, city, county, public demographics data, From third party vendors.
NavoInfo as service/contract based provides enhanced customer data to various small and medium companies that will be used for creating Customer 360 and targeted marketing.